Not only does the new name include “Bozeman,” the largest city the airport serves, and “international,” even though the airport does not yet have a customs facility, but also “Yellowstone” was added. Take the example of what happened recently in Bozeman, Montana, where the name of its airport was recently changed from Gallatin Field Airport to Bozeman Yellowstone International Airport at Gallatin Field. Not only is it important for funneling more passengers through an airport’s gates and services, but it also is important for the region the airport serves. Second, the name happens to tie in nicely with the region’s economic development strategy. With this much expensive real estate freely displaying the airport’s name, it’s no wonder that this component is integral for attracting passengers. Flight search engines use the airport’s full name in search boxes, airlines use the airport’s full name in itineraries, and cities use the airport’s full name on signs on highways and roads. It’s plastered everywhere, and mostly not at the airport’s expense.
First, an airport’s name is the largest free advertisement in its attraction toolbox. As frequent fliers, we try to tune it out and focus on the three-letter airport code-it’s a daunting task given how often we’re exposed to the actual name.īut there are reasons why air travelers are constantly inundated with the full name of the airport. The name of an airport: we see it when we book reservations, on billboards as we cruise down the highway, on signs directing us towards the terminals, and we hear it constantly over the airport’s PA and on the airplane itself.
This time it’s an interesting look at airports and their names. I’m still hanging out, getting to know my son, so here’s another guest post for you.
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